A Marketing Manager’s Strategic Plan

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The title of the final summary “A Marketing Manager’s Strategic Plan”. The final summary should address and include all content listed in the final grading rubric requirement located in Moodle. You will utilize class discussion, textbook, PowerPoint’s and other resources to develop a strategic plan for a marketing manager. The biggest challenge facing a marketing manager is the effort to continually assess the consumer, behavior in order to remain competitive. Marketing managers are always accessing and analyzing variables that influences the behavior of the consumer. As marketers are aware that to remain competitive identifying internal and external variables such as political, environmental, and economic etc., is key to building effective strategies. While developing marketing strategies marketing managers are also task with sufficiently defining and explaining the goals and objectives of the business. This is accomplish through market research and focusing on the right product mix in order to achieve the maximum profit potential that can sustain the business. In the marketing industry marketer believe that the marketing strategy is the foundation of a marketing plan. To build a strategic plan marketer are guided by existent and evolving concept and theory; this includes many of the topics discussed and reviewed in this course. Utilize the following list as a guide to completing the final summary : ? Define the role of marketing in organizations.(*) ? Describe how marketers create value for a product or service.
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