Advertising Strategy Custom Essay


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There are 5 question,Each question should like an essay includes Introduction,Main body,Conclusion.(about 550 words each one) And the essay should develop a line of argument and include theory (theorists,dates,quotes). Also, use the third person to write.
1.Advertising objectives are traditionally based upon efforts to achieve communication outcomes or sales increases. Using examples to illustrate your answer, critically evaluate each approach to objective-setting and the criticisms from each opponent view.
2.The hierarchy of effects models of advertising have been severely criticised. Using tobacco and alcohol advertising bans to illustrate your answer, critically evaluate the weaknesses of the underlying theory of the models in the context of John Philip Jones’s “strong” versus Andrew Ehrenberg’s “weak” debate.
3. Aaker (1997) argues that the symbolic use of brands is possible because audiences often imbue brands with personality traits. Critically analyse the contributions to brand personality theory and the role advertising plays in it.(use example)
4.One of the most significant contributions to our understanding of persuasion and attitude change has been the Elaboration Likelihood Model. Critically evaluate this contribution as well as the criticisms that have been directed at the model.
5.it is imperative that we understand how consumers cope with advertising clutter, what factors account for differences in ad avoidance among media users, and whether those factors are similar across different media (Speck and Elliott 1997).
Critically review the research findings which have tried to measure the impact of advertising clutter on attitudes towards advertising and ad avoidance behaviour.

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