Barnes & Noble Barney?s VRIO Model

Barnes & Noble Barney?s VRIO Model

Analyze the situation described in the case, “Leadership Online: Barnes & Noble versus Amazon.com”. Write a brief analysis of Barnes & Noble (not Amazon.com) and its resources and capabilities using Barney’s VRIO Model.
Consider the following issues when preparing this assignment:
? Clearly identify and explain each of the resources/capabilities that you find at the company. Explain why these are important to examine.
? Make sure that you highlight the key elements that contribute to each resource attribute. How does each resource compare to the resources at rival firms?
? Include a concluding statement for each type of analysis. In resource analysis, this often takes the form of a statement on the level of sustainable competitive advantage granted by each resource.
? The note listed above shows a template for conducting a resource analysis.
Note that this assignment asks you to focus on the company’s resources and capabilities. The first assignment focused on industry analysis.
Evaluation of the assignment. I will evaluate your assignment based on your ability to:
? Apply knowledge of resource analysis in the situation depicted in the case. Do you demonstrate an understanding of resource analysis concepts?
? Evaluate the situation depicted in the case, and present an accurate assessment of the character of the company. Can you use resource analysis tools to identify key features of the competition and the firm?
? Effectively communicate a persuasive view of the company depicted in the case.

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