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Question 1.Which of the following answers BEST summarizes the view of Professor Don Schultz on individuals’

preparation for the role of Chief Marketing Officer (CMO)?


Question 2.As discussed in Chapter 10, why should marketers operating in financial service settings be aware of the applicable requirements and restrictions?


Question 3.Which of the following benefits was NOT listed among the arguments in Chapter 10 supporting the business case for ethical marketing?


Question 4.Which answer conveys an obligation of employees toward their employers discussed in Chapter 10?


Question 5.Which of the following statements does NOT summarize the point of an example given in Chapter 10 about the ethical requirements of employees toward their employers?


Question 6.What was the key insight of management guru Tom Peters that he articulated in “The Brand Called



Question 7.What reason was discussed in Chapter 10 for new marketers to join industry trade groups and other professional associations?


Question 8.Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies?


Question 9.As discussed in Chapter 10, why should marketers in health care settings be aware of HIPAA

requirements and restrictions?


Question 10.Why are ad agencies now hiring more employees with quantitative analysis skills, according to

Chapter 10?

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