Brand Extension of ODEON

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This assignment is for Branding module.
– The chosen company: ODEON Cinema
– The brand extension proposal will consist of following: Open-air cinema. Target audience is for edgy, “cool” and young generation.
– The reason for having this brand is extensions is due to cinema industry slowly becoming less attractive, therefore its important to make a seasonal pop-up cinema in open air (with additional possible benefits).
Also should include a brief explanation to why the brand decided to use this new strategy of brand extension, i.e what is wrong with the brand at the moment and why does it need to be enhanced.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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