BRAND IMPACT AND POPULAR CULTURE


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Please feel free to use the models already sent in the slides since we are allowed but to find the actual book reference . See last year’s example which were used. Thanks . Dear writer , Please read below what it should be done for this assignment. Theme board I have to submit a theme board. The theme board should have between 10 frames (power point slides. The theme board should use frameworks, concepts of branding to examine the link between a chosen celebrity and chosen brand. In other words my friend i have sent you the actual lecture that took place in class so you will be able to use all the models that you will find appropriate in the slides. I have already sent you a sample showed to us in class in order to get a better idea of how it should be put in the right order to make sense to the audience without even presenting in words. Please avoid any boy bands ( i do not mind singers or any kind of artist). The whole concept of this project , is to present for example to a company a celebrity which it would boost their brand’s image but has to be a real one, alive and well and NOT to have already done an advertisement similar to that. For example , we cannot choose Tiger Woods for Nike since he is already doing it. Please be so kind and revert to me by the time you have an idea in mind prior to initiating the whole project. Thanking you in advance. Constantinos



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