Business Research – Understanding Business Research Terms and Concepts


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Read the opening case “Bringing Research to Life” at the beginning of chapter 14 in your book. The case discusses research that CityBus would like to perform to determine the best place to advertise its new daily route schedule. Then, refer to Table 14-2 in your Text. Choose 3 Probability and 3 Non-probability sampling techniques, describe the process for each, then explain how you might use each sampling process to help CityBus obtain a sample of people who ride the bus.



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