China Cultural Brief


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Midterm Assignment Assume that you are a manager in a company that sells bicycles. Your company started in the U.S., but it has also been a big player in the European market for a long time. Now, however, it is going to be expanding into a new market. You have been asked to head a work team that is developing this new market. You will be taking some of your US employees to the country, where you will lead an operation that will include these US employees as well as new employees who are citizens of the country. You know that culture is important to successfully selling your bicycles to a new set of customers, and you have decided to educate yourself about the country where you are setting up your operation. After conducting research into the market, you have prepared a briefing to enable your US sales team to understand how to operate successfully in this new market. The briefing will also help your US employees understand how to work effectively with the employees who are citizens of that country. Here is your Midterm Assignment. Please select one country in Asia, Africa, or South America. This will be your new target market. Then develop a Culture Briefing on the country you select. Your Culture Briefing should include the following information: Description of the Country: History and Geography Profile of Inhabitants Political System Economic System Culture of the Country: Traditions and Customs Values and Ethics Life Styles Common Business Practices Key Business Strategies: Strategies for Promoting Successful Business Growth Strategies for Addressing the Cultural Perspectives of Your New Customers Strategies for Addressing the Cultural Perspectives of Your New Employees (citizens of the country) Some notes on assignment requirements: The paper should be 6 double-spaced pages, and it should provide a minimum of three references. These must include references to your text books, but you may use references to other materials as well. All references should be correctly annotated in APA style. The paper should demonstrate that you have read and understood the reading assignments by referring to the material to support your ideas. It should include a thoughtful introduction and conclusion. Please submit your paper on time in a document in .doc or .docx format. Please name the attached file as last name_Midterm.doc, where you substitute your last name for “last name.” Please check your work in Turnitin prior to submission and provide your Turnitin Originality Score on the first page of your paper, along with your name, the date, and course number. Remember to use proper grammar and appropriate style. Please consult the Writing Center if you need assistance.

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