Chinese fast food restaurant of the west street

Chinese fast food restaurant of the west street
The research study is to carry out an observation within Chinese fast food restaurant of the west street that examines: purchasing methods
Group number: Ruoyu liang, Jing Wang, Ge Zhang
Date: 09/11/2014
Start Time: 13:00
Finish Time:15:00
Number of people    Cash    Card
107    46    61

Item    Quantity
Coke    8
Soybean milk    45
Coffee    13
Sandwich    39
¬¬Chips    6
Pizza    4
Cookie    27
Sheet1.  The restaurant sells food during research time
According to Sheet 1 show about during 1pm.to 3pm. The Chinese restaurant sells food situation. We used qualitative method and the quantitative method; we found the problem during the observation, such as it is very difficult to calculate clearly how many foods does the customer buy, and we also estimated the payment of the customers to buy food, we found people prefer to use card instead of cash.
So people like use card to payment, it is show about card how important in our life.

Assignment 2

Purpose of the assignment:

•    To develop practical research skills
•    To develop a critical awareness of some of the issues involved in research
•    To be able to reflect on the significance of these issues in terms of the broader research project
•    To link theses issues to the relevant academic literature

Students will be required to submit a written account of the three activities introduced in the lectures and critically assess the suitability of the methods. This must contain hardcopies of the research data produced from these exercises as an appendix.

The tasks:

1)    Design, prepare and undertake an interview, questionnaire and observation exercise on the subject area (Hospitality Management).
2)    Successfully complete and make records of the interview, questionnaire and observation exercises inc. full interview transcript, questionnaire analysis and notes from the observation.
3)    Prepare a critical commentary as outlined below

The critical commentary:

An account and discussion of approx. 2500 words plus appendix which critically examines the ways in which you conducted the research, problems faced and lessons learnt.  Your work should also consider the impact of the different methods on research findings and the broader research topic under discussion.  You must make use of appropriate academic references and use the Harvard referencing system.  Plagiarism will not be tolerated.

Assessment Criteria

Evidence of skill development in all three research methods                30%
Critical reflection on the process of applying your three methods            30%
Awareness of the broader significance of methods in relation to research subject    15%
Use of academic literature                                15%
Structure, presentation and writing skills.                        10%

Submission requirements
Please use the Harvard referencing System.  Plagiarism will not be tolerated.

This report must be accompanied by the proposed dissertation project title form.

Please read carefully the following assessment and marking criteria

Research Methods            Assignment 2    Assessment    Criteria
Marks    <39    40-49    50-59    60-69    70+
Evidence of skill development in all three research methods
30%    Attempt not made at all three methods.
No evidence of skill development.      Clear attempt at all three methods.  Some evidence of skill development in research methods.    Good attempt at all three methods.  Clear evidence of skill development in all three research methods.    + Well designed research tools.     Evidence of a high skill level in the development of all three research methods.
Critical reflection on the process of applying your three methods            30%
No attempt at critical reflection made.      A limited amount of reflection on the process of applying your three methods.  The assignment may not show evidence of reflection on all three methods used.      Evidence of reflection on the process of applying your three methods.  The assignment will show evidence of reflection on all three methods used.    + Critical reflection well integrated into the assignment.    + Assignment shows evidence of learning from the critical refection upon methods.
Awareness of the broader significance of methods in relation to research subject

15%    No awareness demonstrated of the broader significance of research methods to the research subject.    Some awareness demonstrated of the broader significance of research methods to the research subject.    Good level of awareness demonstrated of the broader significance of research methods to the research subject.    Assignment demonstrates a high level of understanding of the relationship and significance of research methods to the field of study    Assignment demonstrates a thorough understanding of the relationship and significance of research methods to the field of study.
Use of academic literature                                15%
No use of academic literature within the assignment.      Academic literature evident within the assignment though its usage is limited to the main recommended texts.     + Evidence of wider reading.    Extensive use of appropriate academic literature that shows a good understanding of the subject area.    + Evidence of a thorough understanding of the academic field of study.
Structure, presentation and writing skills

10%
English is confused and inappropriate with little evidence of a logical argument.
Many typographical errors.
Demonstrates little attempt to use the Harvard referencing system.
References are inaccurate or unrelated to references in the text.    English is understandable with evidence of a logical argument.
Minor typographical errors.
Demonstrates a sound attempt to use the Harvard referencing system.
Good academic standard with evidence of a clearly reasoned argument.
Minor typographical errors.
Mainly correct use of grammar.
Demonstrates good use of the Harvard referencing system.      Generally of an appropriate academic and professional standard with evidence of a well reasoned argument.
No typographical errors.
Correct use of grammar.
Accurately referenced.    Appropriate academic and professional standard with clear evidence of a well-reasoned argument.
No typographical errors.
Correct use of grammar.
Accurately referenced.
Assessment Criteria – Task

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