Consumer Behavior Critical Review


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Introduction
• The length of an introduction is usually one paragraph for a journal article review and two or three paragraphs for a longer book review. Include a few opening sentences that announce the author(s) and the title, and briefly explain the topic of the text. Present the aim of the text and summarise the main finding or key argument. Conclude the introduction with a brief statement of your evaluation of the text. This can be a positive or negative evaluation or, as is usually the case, a mixed response.

Summary

• Present a summary of the key points along with a limited number of examples. You can also briefly explain the author’s purpose/intentions throughout the text and you may briefly describe how the text is organised. The summary should only make up about a third of the critical review.

Conclusion

• This is usually a very short paragraph. • Restate your overall opinion of the text
. • Briefly present recommendations.
• If necessary some further qualification or explanation of your judgement can be included. This can help your critique sound fair and reasonable. References
• If you have used other sources in you review you should also include a list of references at the end of the review.

Critique

The critique should be a balanced discussion and evaluation of the strengths,
weakness and notable features of the text. You can choose how to
sequence your critique. Here are some examples to get you started:
• Most important to least important conclusions you make about the text.
• If your critique is more positive than negative, then present the negative
points first and the positive last.
• If your critique is more negative than positive, then present the positive
points first and the negative last.
• You could begin by stating what is good about the idea and then concede
and explain how it is limited in some way.

Conclusion

• This is usually a very short paragraph.
• Restate your overall opinion of the text. • Briefly present recommendations.
• If necessary some further qualification or explanation of your judgement can be included. This can help your critique sound fair and reasonable.

References

• If you have used other sources in you review you should also include a list of references at the end of the review

Question

1.What is the author’s aim?
2. What relationship does it bear to other works in the field of Consumer Behaviour?
3. What approach was used for the research? (eg; quantitative or qualitative, analysis/review of theory or current practice, comparative, case study, personal reflection etc…)
4. Are the results valid and reliable?
5. What kinds of evidence does the text rely on?
6. What conclusions are drawn?
7. Are these conclusions justified?
Suggested Structure
Index page
• Summary/Abstract
• Introduction
• Analysis of the journal article– your analysis must be
supported with evidence (citations, quotations and
referencing)
• Conclusions
• Appendix – optional
• Reference List – minimum of 10 sources (books,
journals, websites etc.)



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