Consumer Health Choices and Behaviors

Discussion – Week 4

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Consumer Health Choices and Behaviors

Manufacturing and pharmaceutical are two types of firms that aggressively market the over-the-counter or prescription drugs they produce. This Discussion will focus on the impact that marketing strategies have on consumers as well as address your own purchasing experiences.

To prepare for this Discussion, visit the Walden Library and find two articles about consumer buying habits that address the following questions.  Article 1 & 2 attached

  • Do consumers base their product choices on price, brand, or research findings?
  • Are there variations with respect to demographics?

    By Day 4, post a comprehensive response to the following:

  • How does health literacy influence consumer choices and behaviors?
  • Provide an example of how marketing, the media, and your level of health literacy has impacted at least one choice you’ve made as a health consumer.
  • Offer 2-3 examples of how health literacy of individuals and the nation may be improved.

Use evidence from your readings to support your rationale and provide in-text citations and a reference list.

This discussion will be submitted to Turnitin, please be careful plagiarizing

 

Submit a draft of your Discussion to the Turnitin Draft folder and review your Turnitin report. Revise areas of high matching in your Discussion post prior to submitting your final Discussion assignment by the deadline.

 

 

 

 

 

 

 

Reference for article 1

Murray, K. B. (2004). The role of skill-based habits of use in consumer choice (Order No. NQ95991). Available from ProQuest Central. (305103291). Retrieved from http://search.proquest.com/docview/305103291?accountid=14872

Reference for article 2

Ewbank, A. (2013, May 03). Understanding the CL consumer part 1 – buying habits and customer loyalty. The Optician, 245, 38-40. Retrieved from http://search.proquest.com/docview/1366359937?accountid=14872

 

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