Corporate Use of Social Networking

Submit a Word document (or rich text document) 1.5-2 pages long which addresses the following: You are the business operations director for a utility company who is considering the implementation of social networking to reach out to their customers as well as assist with internal business affairs. (Reference p. 249). Be sure to address questions on p. 249 in your assignment. Questions (P. 249) 1.Are Facebook, Myspace, and LinkedIn using disruptive or sustaining technology to run their business? 2. What are some of the business challenges facing social networking sites? 3. What are the characteristics of social network? 4. What security issues do social networking sites create? 5. What are some current social networking trends? 6. How can social networking sites generate revenue selling banner and texts ads?

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