Describe and critically review the principal methods of single issue (pressure group) marketing; evaluate their strengths and limitations.


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Marking Criteria
· Demonstrates a clear understanding of the topic area (10%)
· Engagement with research literature and journal articles related to the topic (25%)
· Critical evaluation and discussion of the key concept areas relating to the topic (20%)
· Examples and discussion presented from own experience and published sources (20%)
· Clear structure, presented in a professional format (5%)
· Referenced according to Harvard format (10%)
· Draws clear conclusion from the discussion (10%)



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