Environmental Analysis

EXTERNAL ENVIRONMENT ANALYSIS This session, we will be conducting a strategic analysis of the Kraft Foods Group.  The outcome of this Case is to complete an external analysis of the Kraft Foods Group using Porter’s Five Forces Model and a PEST analysis. Ultimately, this analysis will lead to some conclusions about opportunities and threats facing the company (the first part of the SWOT analysis) Some reading information PEST analysis. (2009). Retrieved on November 6, 2012, from:http://www.valuebasedmanagement.net/methods_PEST_analysis.


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