Essays Designer’s Creativity vs. Marketing in Fashion Industry custom essay

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You are required to write an essay on the following: In her book ?The End of Fashion? Teri Agnis argues that fashion is no longer led by design, but rather marketing. She comments: ?Today, a designer?s creativity expresses itself more than ever in the marketing rather than in the actual clothes?the focus has shifted away from designing, and if you have enough money and are good at marketing, you can create a strong brand? (p. 14) To what extent do you agree with this statement? Please support your arguments.

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