Financial Analysis and Business Valuation- Case 1

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communications element.
Marketing Communications strategy.
indicating when all the activities will take place and the costs of each item.
(word count for the plan – 2,500 words)
2. Analyse the existing advertising undertaken by the company in the country where you
are studying and the country where its Head Office is located (if the Head Office is
located in the country where you are studying, please choose another country). Reflect
on the extent to which the advertising is standardised or adapted to meet local market

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