How is Apple Inc. competing with other international companies on a strategic management level

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Abstract
1. Introduction
1.1. Overall industry review (actors in the industry, apple’s competitors, current situation of this sector, etc.).
1.2. Overall Apple business model review.
1.3. Apple’s current position in the industry.
2. Literature review
This needs to be divided into introduction, main part and conclusion. Review relevant strategic management models and frameworks developed by other authors and academics in order to analyze a business’ market strategy and potential development opportunities (e.g. Porter’s forces, PESTEL, SWOT, Market segmentation, Customer behavior, Brand awareness, Products’ life value, Customer loyalty, etc.). You must briefly describe the frameworks & models and their aims and objectives. More reference from books and from what other authors talked about strategic management of a company.

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