Internet Assignment #2

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The Fortune archives may not date back to 2003. It may only date back to 2006. Whatever is the oldest set use that as a comparison year to 2013 for the assignment
Each year, Fortune magazine publishes an article entitled, “World’s Most Admired Companies.” It lists the 50 most admired companies. The rankings are based on scoring publicly held companies on what it calls ‘key attributes of excellence.’ Go to the Fortune magazine for 2003 in the article entitle “America’s Most Admired Companies” and find the top 10 on the list for that year and compare to the current list for 2013. You will note that Fortune focus changed from 2003, America, to 2013, World perspective. Which companies have fallen out of the top 10? How much of the scoring is dominated by the profitability of the company? What are the key attributes of excellence and how have they changed over the 10-year period? Identify which of these companies also appear in Fortune’s “The 100 Best Companies To Work For” in 2013. What is the large lesson learned from the World’s Most Admired Companies.? Shouldn’t the most admired companies also score high in “The 100 Best Companies To Work For”? Compare and contrast the criterion for the two lists. Thoroughly analyze the commonalities and differences. Find the basis for comparison and fully explain your answer.

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