JC Penney Case Study

  • Describe the components of the J.C. Penney new business model.
  • Then, evaluate the business model’s overall effectiveness in the following ways:
    • How did all of the components work together?
    • What components, if any, are missing?
  • Explain the relationship between J.C. Penney’s marketing/business model and its pricing strategy. Offer lessons learned about the relationship between marketing/business models and an organization’s pricing strategy.
  • Explain whether J.C. Penney’s brand is similar to other retail brands (e.g., Target and Apple) where Johnson has had success in terms of its marketing/business model and its pricing strategy. Explain why or why not.

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