marketing

Analyzing Packaging and Labeling

Objective

Explain product packaging and labeling considerations

Discussion Overview

This discussion forum explores product development including packaging and labeling.

Deliverables

Your participation in the discussion forum including:

  • Step 1 An initial post which addresses the prompts by the due date
  • Step 2 Responses to at least two other students’ posts by the until date

View the rubric for grading criteria. (See the “gear” icon.) Review this document for information about discussion expectations and for the philosophy behind discussion assignments. Review the syllabus for etiquette expectations.

Replies are visible after your initial post is completed (Step 1).

 

Step 1

Picture yourself as a Product Manager in your favorite industry.

  • Choose an industry you are familiar with. For instance, it could be high-tech, financial services, consumer products, electronics, automobiles, restaurants, food services, etc.
  • Brainstorm new product ideas in this industry. This does not have to be completely original. It could be as simple as a new flavor of ice cream, a new feature on a hair dryer, or a new color for an iPad.

Create a post describing your new product idea, and include the following details: 

  • New Product idea: Be as specific as possible and provide as much detail as you can so that others reading your post can understand your idea.
  • Target Market: Identify & describe the target market for this new product idea: Who will buy it?
  • Differentiation: How will the new product be different from similar products on the market? What will make it attractive to the target market?
  • Packaging & Labeling: Decide which packaging & labeling considerations are most important. Discuss how packaging & labeling can be used to make the product stand-out to the target market

 

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