Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Orkut, MySpace, Bebo, LinkedIn) are not only changing the way that many people use the Internet, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. At the same time, these social networks have their own challenges in trying to acquire and retain customers when many of the traditional principles of consumer behaviour no longer apply. As social networks become more popular, a marketing dissertation in this area would be up to date and in line with current trends.

  • To what extent is the “new” Facebook the product of its users? An examination of positive, neutral and negative user comments.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do Facebook applications turn users into cash? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social networks? The cases of Facebook, Orkut, MySpace and Bebo.
  • What impact does newsfeed restriction have on consumers’ attitudes towards using Facebook?
  • Are social networks more persuasive than traditional word-of-mouth? An investigation of product recommendations?
  • How does the “behaviour chain” vary between Facebook and Facebook applications?
  • How has Facebook used marketing communications to outstrip user growth when compared with MySpace?
  • Do traditional customer loyalty typologies apply to consumer behaviour in social networks?
  • In what ways have social networks used “peace technologies” to acquire new customers? The case of “causes” on Facebook.

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