Marketing in Travel & Tourism


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Define the term ‘strategic marketing’. In your answer you should provide a background to one of the following models outlining the use of the model in strategic marketing planning:
– SWOT
– Product lifecycle / TALC model (Tourist Area Lifecycle)
– Boston Matrix
– Ansoff Matrix
Consider; evaluate tourist motivations for using a boutique hotel; identify the key market segments these hotels might appeal to. Consider here what criteria you would use to segment the market (income, lifestyle, benefits sought, etc)



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