Marketing Managment


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1. What are the different functions/components of marketing management? List the components and give a brief example of each. 2. Briefly describe each of the different generic strategies a company can follow and give an example of a company that you think is following each strategy. (You can give the three original strategies or an expanded list that includes up to five.) 3. Briefly describe two problems, or situations, in which a company might perform marketing research. For each problem, tell me what the research population would be and how you would recommend the company should collect data. (This should be no more than two short paragraphs)….

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