Marketing Plan

Marketing Plan

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The objective of this marketing plan is to look for marketing strategies that would attract Irish inhabitants to shop at Carroll’s Irish Gifts shop and become their

frequent customers. This is because despite the fact that Irish inhabitants travel more within Ireland than abroad most of the customers at the shop are foreign

tourists. The aim is to ensure that Irish inhabitants shop at their home and promote their homeland additionally for having foreign tourists coming to shop at

Carroll’s Irish Gifts shop.
Carroll’s Irish Gifts shop aims at indulging in the business of promoting domestic tourism by encouraging the people of Ireland to visit the shop and buy local goods.

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