McDonalds Strategic Audit

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my part in this paper is:
Strategic Alternatives & Recommended Strategy:
A) strategic alternatives:
1) Can the current or revised objectives be met through some careful implementation of those strategies presently in use (for example, fine-tuning the strategies)?
(to help you here, their current strategy is to maintain its leading position in major markets and expand into emerging markets. The main objectives are to provide customers with high quality products, quick service, be a socially responsible company that also provides value to shareholders, and be eco friendly and serve healthier food)
2) What are the major feasible alternative strategies available to the corporation? What are the pros and cons of each? Can corporate scenarios be developed and agreed on? (Alternatives must fit the natural physical environmental, societal environment, industry, and corporation for the next three to five years).
a) consider stability, growth, and retrenchment as corporate strategies
b) Consider cost leadership and differentiation as business strategies
c) Consider any functional strategic alternatives that might be needed for reinforcement of an important corporate or business strategic alternative.
B. Recommended Strategy
1) Specify which of the strategic alternatives you are recommending for the corporate, business, and functional levels of the corporation. Do you recommend different business or functional strategies for different units of the corporation?
2) Justify your recommendation in terms of its ability to resolve both long- and short-term problems and effectively deal with the strategic factors.
3) What policies should be developed or revised to guide effective implementation?
4) What is the impact of your recommended strategy on the company’s core and distinctive competencies?
A) what kinds of programs (for example, restructuring the corporation or instituting TQM) should be developed to implement the recommended strategy?
1) Who should develop these programs?
2) Who should be in charge of these programs?

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