Needs or Motivation


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Consider types of motivation, arousal or process of motivation. What are possible of needs/motivation associated with your two selected brands that consumers are trying to satisfy? How do consumers differ in terms of those needs? What are the difference types of motivation that consumers may have?
Types of motivation can be (Maslow’s, trio needs, positive/negative, arousal of needs)
Minimum 3 references at least 1 academic journal
Case study: BMW SUV and Mitsubishi SUV
Describe briefly -> apply -> give an example to prove the theory



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