Product Development Dissertation Topics

Product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the product development process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercialising new products within the overall strategic process of product life cycle management used to maintain or grow their market share. If you are interested in research New Product Development (NPD) further for your operations dissertation, the following topics may be useful.

  • Three takes on New Product Development.
  • Product development, a look inside the process.
  • Product mix and New Product Development strategies.
  • Boeing’s product development strategy: A case study.
  • Product development strategy: case study on Dell, UK.
  • Product development strategy: case study on BMW.
  • Product development strategy: Pharmaceutical industry.
  • Product development strategy: e-commerce industry.
  • Product development strategy: case study Amazon.com.
  • Impact of information technology on product development strategy: case study on organisations based in UK.

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