Product Placement


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A literature review which covers the key themes related to practice of ‘product placement’, covering issues related to the style, form and measurability of its impact the example is based on Durex brand in movie, TV and radio programmes, novels and games has been an ever growing phenomena, but does it really ‘work’? how it helps in terms of creation its brand and influence people?a literature review which covers the key themes related to practice of ‘product placement’, covering issues related to the style, form and measurability of its impact the example is based on Durex brand in movie, TV and radio programmes, novels and games has been an ever growing phenomena, but does it really ‘work’? How Product Placement Works: The Psychological Process,How Involvement Influences Product Placement Effectiveness .. no plagiarism



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