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•Identify the key points or issues
•Weigh up the situation
•Consider the information you do and don’t have
Before you can:
•Define the problem/issues to be addressed precisely
•Outline the objectives: the desirable outcomes
•Identify resources/techniques helpful to opening up the case study
•Generate ideas or alternative solutions
Then you can:
•Quality Management approach followed so far
•Quality Policy or philosophy
•Choose a “best fit” solution from the options (SWOT is compulsory, other choices are competitive quality profile, bench marking, etc.)
•Decide on a quality action plan
•Outline what you need to suggest and how it can be implemented
•Consider what might go wrong and how to monitor the success of the total quality action plan
How to approach the case study
Step 1. Read the material carefully and ask yourself these questions:
•What are the main presenting issues?
•What the firm is doing right? What it is doing wrong according to you?
•Why have these arisen?
•What would happen if nothing were done?
•What hard evidences are there that the situation needs action?
Once you have done this you can write the introduction to the case study analysis, which outlines the situation, the key issues, why these have arisen and require action. In this way you should avoid rewriting large chunks of the case study.
Step 2. Analyse the situation/issues clearly and ask yourself the following questions:
•What is the background to the case study?
•What (The Internet) research could I use to understand the issues?
•What solutions are desirable / possible?
•What solutions are suggested / supported by research?
•What are the legal and ethical considerations?
•What would be my role?
Step 3. Use the SWOT analysis provided to record your ideas/analysis.
How to write the case study Report
An effective case study report should
•Clearly identify the core problem(s)
•Analyse the issues underlying the problem
•Discuss and justify alternative solutions using theory / experience
•Present feasible recommendations
•Be presented in an appropriate format
The report format
Overview of the situation and identification of key issues underlying the problems identified in the case study
Main body
Present and analyze the issues. Consider and assess possible solutions in terms of theoretical grounding, strengths and weaknesses and possibly risk factors. Draw from both literature and experience
Summarize main findings. Identify and justify quality strategy proposed.
You must bring at least one or more slide(s) to convey what did you learn in this case from Quality Management perspective.
Recommendations should be in line with your analysis. May be separate or within conclusions
Appendices -A compilation of supplementary and illustrative material.
Do not include items that are not mentioned in the report.
Bibliography – A list of sources consulted or referred to in alphabetical order
Tables, charts, graphs and diagrams – may be included within the report or added in the appendices. Used in the appendix, they avoid cluttering up the main text and do not add to your overall word count.
All illustrations should be clearly labeled and numbered, and referred to in the report.
Pitfalls of case study analysis
You may lose marks when analysis fails to:
• Identify the real problem, focusing on describing the case study situation and missing the underlying issues
• Separate the strategic management issues form the operational issues
• Identify for whom the issue is a problem
• Examine possible alternatives
•Present a realistic implementation plan
•Address the specific issues
•Support their ideas with evidence from research, studies or theories

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