Santa Cruz Bicycles


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Santa Cruz Bicycles
Read Case 5-1 ?Santa Cruz Bicycles? on page 164 and then answer the following questions.
What, in your opinion, was the key factor in Santa Cruz Bicycles? successful process redesign? Why was that factor the key? What outside factors had to come together or Santa Cruz Bicycles to be able to make the changes they did? As CEO of the organization, what would you have done differently and why?
Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week?s assignment.
Your submission should be approximately be in APA format, two full pages, double spaced, running header, subheadings, in text citations and a reference list.
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.



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