Santa Fe Grill Restaurant Survey


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Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Jose’s Southwestern Café. Prepare a report of your findings for the two owners. Your report should i) identify Santa Fe Grill’s competitive advantages; ii) address areas for improvement; and iii) provide recommendations (e.g. new marketing strategies)



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