Saudi Arabian Consumer Behavior towards Online Shopping

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Chapter 4-Results, Analysis & Discussion
The purpose of this chapter is to present the data and analyze the findings in relation to the literature reviewed in chapter two.
To do this successfully the student should:
• Ensure relevance by using the research questions as sub-headings, at least in the draft stage.
• Present the data in a clear and coherent manner, using tables, graphs etc. as he/she sees fit.
• Critically discuss the findings in relation to the literature in chapter two, identifying areas of agreement and disagreement, and give some thought as to why the results he/she obtained were so.
• Identify any results that were puzzling or unexpected and consider why this was so.
• Summarize the chapter and introduce the next chapter.
(Word count 35%)4400word

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