Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK


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Here are the questions that have to be answered in this essay.
1. What are the key drivers of change in the communications industry as a whole (consider the macro-environment)? What do you expect their impact to be over the next five years?
2. At the time of the case, how do each of the 4 industries (fixed line, mobile, television and broadband) compare in terms of ‘attractiveness’ as suggested by Porter?
3. What should Vodafone’s strategy be to achieve its goal of being “The Communications Leader in an increasingly connected World”?
I have attached the main reading for this case as well.



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