Understanding market competition is critically important in Advertising. Consider the brand (Optus) and product on offer (Pre-Paid mobile), and then evaluate its position vis-a-vie its competition in the Australian market by completing SWOT analysis.


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Understanding market competition is critically important in Advertising. Consider the brand (Optus) and product on offer (Pre-Paid mobile), and then evaluate its position vis-a-vie its competition in the Australian market by completing SWOT analysis.
At least 8 factors for each of strength, weakness, opportunity and weakness are required.
It is critical that the above be based on the advertising brief attached, please read this carefully.



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