What is an Executive Summary and what is its purpose?

1. What is an Executive Summary and what is its purpose?


2. What critical mistakes should you avoid when writing an Executive Summary?
3. Define Vision and Mission and compare and contrast their applicability as important elements within a business plan.
4. What are the essential goals and objectives inherently contained within effective business plans?
5. What should your write about in your present situation analysis?  Provide some examples.
NOTE: Please elaborate and provide substantive support for your findings by citing credible sources (i.e. course text, articles, journals, etc.)

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