What is the impact/effect of music on consumer behaviour in stores


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“What is the impact/effect of music on consumer behavior in stores?”
Marketing/ Consumer behavior essay
3000 words
15-20 references
Harvard style.
The essay must have (very, very important):
1-What we know about the topic. A general search of the trade press and academic literature, to identify questions relevant to consumer behavior/ consumer psychology concerning the topic. State of the art about the topic.
2-Present various positions found in literature.
3-Focus on identifying and briefly describing concepts and theories that may be used to explain” burning” points.
4- Synthesize the studies. Discuss the strengths and limitations of the different theories.
5- What we don´t know about this topic. Discuss what you think we still need to investigate: so if there is no research on a concept/theory in relation to the topic, based it on the general theory and your observations (i.e., how your topic would alter the general theory) to make your points.
6- Make practical recommendations for “ next steps”, giving marketers relevant recommendations to the topic.
7- Use of examples is very, very important.
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