What risks does United By Blue face if Linton raises the prices of its t-shirts? What risks does the company face if it fails to raise its t-shirt prices?

1st assignment

Directions: Read Case 8 – United by Blue on page 842 of the textbook. Answer the following questions:

  • What risks does United By Blue face if Linton raises the prices of its t-shirts? What risks does the company face if it fails to raise its t-shirt prices?
  • Should Linton abandon United By Blue’s mission as an active, eco-friendly apparel company to lower the cost of the company’s t-shirts? What are risks of taking this approach?
  • Should United By Blue raise the wholesale price of its t-shirts from $14.50 to $16.50? Explain.
  • If Linton decides to raise the price of United By Blue’s t-shirts, what steps should he take to communicate the price increases to the company’s retailers and its final customers?

Write a 1-2 page paper detailing the above questions, and be sure to cite your references.

During this final week, you will create the framework for your ePortfolio. Not all student ePortfolio frameworks will look the same, nor should they. Some may be designed by using Microsoft Word, as offered in the template, while others may use Microsoft PowerPoint or a Web-authoring software such as Dreamweaver, Microsoft FrontPage, or Microsoft SharePoint Designer. You should choose the best software option to meet your own personal needs.

Some of the work you already have completed for this course will be assessed as part of this Application Assignment.

In this ePortfolio framework Application Assignment, include a cover page, a purpose statement, and your autobiography Web page. The ePortfolio framework should also contain placeholders for future portfolio entries. You are encouraged to make this ePortfolio framework as robust as you wish.

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