Which two best practices from the firms of endearment can be most easily used by non-firm of endearment organizations

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The name of the book is: Firms of Endearment:How World Class Companies Profit from Passion and Purpose. Sisodia, R.S., D.B., & Sheth, J.N. 2007. My request is for you to answer the following questions after reading the book: Which two best practices from the firms of endearment can be most easily used by non-firm of endearment organizations; and which two best practices would be the most difficult to graft onto non-firm of endearment organizations? Explain your reasoning.

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