With reference to three cases from the course text book, critical evaluate why cultural difference is an important factor in international business. You should refer to relevant theoretical frameworks in your answer.


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Case studies can be found by clicking this link: http://www.unice.fr/crookall-cours/iup_cult/_docs/_RUGM_Chapter-05.pdf
Use 3 case studies out of 5 avaiable.
First – Culture Clash at Pharmacia and Upjohn pages 130-131;
2nd – McDonald’s page 135;
3rd- Danone and Parmalat -going international, staying local, page 149-150;
4th- Do not throw your meishi pages 154-155;
5th- Sport can be local and global: Manchester United, page 155-156 .

Student have to use additional resources to support argument: why cross culture is important factor in international business management. Understand case study and use them briefly do not describe them.
What is the purpose for understanding different scenarios, put theory. Make a choice of one perspective use one for whole paper( marketing mng or HR mng or strategy mng, etc – use only one )
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